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Websites that Convert

Get inside your customers’ heads and write compelling website copy.

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“I’m working on my 3rd startup and I thought I understood CRO and copy, but this book showed me a much deeper level I wasn’t aware of. Claire offers a super useful framework with tools and resources to help everyone – from beginner to someone like me (who thought he knew what to do).”

—Dmitri Leonov // COO, Sanebox

If you’re a founder who saw a problem in the world…
Poured your soul into building something that solves that problem…
And now need to convince the rest of the world to care as much as you do about your new product…

This is your book.

Let’s face it: planning and writing a compelling website requires intense time and effort.

And if marketing + copy aren’t your expertise? You’re probably spending extra time hemming and hawing over what you’re supposed to say, and what information should go where.

Or you’re haphazardly slapping words on a page in frustration — and your sloppy copy is tanking your signup rates.

Websites that Convert fixes both problems. This one-sitting read outlines the exact process I use to plan and deliver conversion-focused web copy that transforms visitors into customers — previously as Calendly’s Director of Marketing, and now for all my B2B SaaS clients.

“Websites That Convert doesn’t weigh you down with complicated systems and lengthy chapters. It’s obvious Claire’s goal is to arm you with the techniques you need to hit the ground running, whether you’re in the building stage of your business, looking to launch a new product or grow into the next phase.”

—Brian Sun // Senior Manager of Content Marketing, Autopilot

Once you’ve finished this book, you’ll know the fundamentals of:

  • How to create a strong, goal-based website strategy
  • How to identify which pages of your site are mission critical, and which you can put on the back burner for later (or cut completely)
  • How to get inside your customers’ — or future customers’ — heads, and understand what they really need to hear to sign up for your product
  • How to scour the internet for sticky, swipe-worthy website copy — so you don’t have to write from scratch or guess what words to use
  • How to actually talk to your customers 1:1 — not near as intimidating as it sounds!
  • How to distill all your customer research into the messages your target audience is dying to hear
  • How to write website copy that makes people say “Whoa, I need to buy this.”

Start writing high-converting website copy

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Premium package

$ 39

  • PDF of Websites That Convert

  • My personal Trello board for planning out the customer research phase

  • The simple, friendly email template I use to invite customers to interviews

  • The exact list of interview questions I use on every research call with a customer

  • A worksheet for organizing customer research + distilling it to find the key details

Just the book!

$ 19

  • PDF of Websites that Convert

“People with half of Claire’s expertise charge at least 10 times more than the price of WTC. But rest assured, at such an affordable price, WTC is a small investment to pay for strategies that return immediate dividends.” 

—Brian Sun // Senior Manager of Content Marketing, Autopilot


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“The content is amazing. A+ resource. Already paid for itself.”

—Kai Davis // Author, Speaker & Outreach Consultant, kaidavis.com

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“Claire’s checklists are very useful and guide you straight to what you need to look out for – no noise, fluff, or big fancy words to fill pages.”

—Christine Schuster // Customer Success Manager, Pixavo

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