Website Teardown

The actionable teardown of your product positioning and messaging

Yes, please tear down my site

Any of these sound familiar?

  • You have to spend an hour giving someone a demo of your product before they really get excited about it
  • You get the same frustrating questions from website visitors who don’t seem to understand what you do
  • Your visitor > signup and trial > paid conversion rates aren’t nearly as high they should be
  • You struggle to communicate in writing how world-changing your product is

A good product, positioned in a way that helps your audience understand why they should care, is unstoppable. 

But even a world-class product, presented to your audience with a poor explanation of why they should care, can crash and burn.

And the problem is: you’re too close to your own product to spot your positioning flaws.

You need a fresh, conversion-focused perspective

I have a proven process in place for getting into customers’ heads, figuring out what they really want, and turning that information into high-converting positioning, messaging and website copy.

This is your chance to hire me to personally tear down your product’s positioning, across 3 key pages of your website. That means I’ll:

  • Identify critical areas where your positioning and messaging may be falling flat, and confusing (or boring) your target market.
  • Find quick, easy-to-tackle wins that will instantly make your website clearer and more compelling to your ideal prospects
  • Provide guidance on the order of your messages across each page, so visitors get the information they need — at the right time — to take action
This website teardown is perfect for you if...
  • You run a growing SaaS business or sell a digital product
  • You value product positioning that speaks to your audience more than clever puns that sound cute to you
  • You know you’re too close to your own product to spot every positioning flaw yourself

“I was blown away by the quality and thoroughness of Claire’s review. The recorded walkthrough was incredibly valuable. I reference back to it all the time, and have been sharing it with team members, as well.”

—Will Sykora  |  Founder, Covailnt

You'll walk away with:

A 45-60 minute recorded review

Of the 3 highest-priority pages on your site. 

This includes both a video walkthrough of my recommendations for each page, and a word-for-word transcript for quicker skimming.

Custom recommendations

on how to improve weak spots, to create more excited leads and a higher-converting website.

A 30-minute live Q&A

where we’ll discuss your review together and address any questions or concerns you have — so you know exactly how to start making improvements.

Convert more visitors into customers. Get a professional teardown, only $899.

Getting started is super simple. 

After checkout, you’ll complete a quick worksheet to help me understand what’s going on in your world right now — then I’ll take care of the rest.

Like magic, you’ll get your teardown in your inbox 2-3 weeks later!


My industry is very technical/unusual. If you haven’t worked in my industry, how will you know what my audience wants to hear?

As with any new adventure, preparation is the key to success. Upon booking your teardown, you’ll complete a quick worksheet to brief me on who your best customers are, and how you solve their problem. 

Before our hour together, I’ll hit the (digital) pavement to learn all about your industry, your product and your customers’ sharpest pain points.

I’m busy. Like, really busy. How much work do I have to do?

Almost none. Here’s what I’ll need from you:

  • A completed discovery worksheet, which you’ll receive immediately after purchasing your review
  • A 30-minute call after your review, so you can ask any clarifying questions you need to move forward

What does my teardown cost, in money and time?

The entire package currently costs $899, and you’ll receive your review within 2-3 weeks of your purchase. 

That’s way faster — and cheaper — than finding, hiring, and training someone to do this in-house.

Okay, yes, this sounds awesome. What do I do now?

Purchase your custom website teardown here

Shortly after checkout, you’ll receive a brief discovery worksheet, where you’ll help me understand what’s happening in your world and annoying you about your website. 

Once that’s done, I’ll get to work!

Get a professional website teardown today