You’ve validated your product.
You’ve got some happy paying customers.
Now, you’re ready to pour gasoline on the fire.
Here are a few ways I can help you do that:
This one-sitting read outlines the fundamentals of creating a compelling website that transforms visitors into customers.
These worksheets complement the book Websites that Convert, and include:
Have you poured your heart and soul into your product, but know your marketing doesn’t really communicate its value? Want to better understand what’s going on with your customers, but not sure where to start?
I’m here to help. With a one-hour call, you’ll get my assistance with whatever struggle you’re facing — be it…
A good product, positioned in a way that helps your audience understand why they should care, is unstoppable.
But even a world-class product, presented to your audience with a poor explanation of why they should care, can crash and burn.
When you hire me to tear down your product’s positioning across your website, you’ll get:
Using the Jobs To Be Done research framework, I’ll get up close and personal with your best customers — through dozens of 1:1 conversations — to understand what truly motivated them to purchase from you, how they view competition, and what drives them to keep using your product over time.
This isn’t shallow demographic data (e.g., Sally is 55, works in HR and drives a Honda). I’ll uncover the desires, fears and struggles around your customers’ decisions — which are essential to developing an effective go-to-market strategy and a stickier product.
I have a proven process in place for getting into customers’ heads, figuring out what they really want, and turning that information into high-converting marketing experiences — including: