You want more customers. I can help.

You’ve validated your product.
You’ve got some happy paying customers.
Now, you’re ready to pour gasoline on the fire.

Here are a few ways I can help you do that:

DIY resources to help you write compelling website copy

Websites that Convert: $19

This one-sitting read outlines the fundamentals of creating a compelling website that transforms visitors into customers.

Learn more about Websites that Convert

Websites that Convert: Premium Worksheets: $29

These worksheets complement the book Websites that Convert, and include:

  • My personal Trello board for planning out the customer research phase
  • The simple, friendly email template I use to invite customers to interviews
  • The exact list of interview questions I use on every research call with a customer
  • A framework for organizing customer research + distilling it to find the key details

Learn more about the Premium Worksheets, or save 30% when you buy the book + worksheets together.

Get 1:1 help, fast

60-minute strategy call: $295

Have you poured your heart and soul into your product, but know your marketing doesn’t really communicate its value? Want to better understand what’s going on with your customers, but not sure where to start?

I’m here to help. With a one-hour call, you’ll get my assistance with whatever struggle you’re facing — be it…

  • high-level marketing strategy
  • analysis of your current product positioning and messaging
  • determining the most effective way to start better understanding your customers (interviews? surveys? analyzing forums where they hang out?)

See everything you get + book a 60-minute call

Get an actionable teardown of your product’s positioning and messaging across your website: $899

A good product, positioned in a way that helps your audience understand why they should care, is unstoppable. 

But even a world-class product, presented to your audience with a poor explanation of why they should care, can crash and burn.

When you hire me to tear down your product’s positioning across your website, you’ll get:

  • A 45-60 minute screencast recording, in which I’ll assess your product’s positioning and messaging across the 3 highest-priority pages on your site.
  • Analysis of areas where your positioning and messaging may be falling flat, and confusing (or boring) your target market.
  • Recommendations on how to improve these weak spots, to create more excited leads and a higher-converting website.
  • A word-for-word transcript of your teardown, for quicker skimming.
  • A 30-minute live Q&A, where we’ll discuss your review together and address any questions — so you know exactly how to start making improvements.

Learn more + book your website teardown

Get help with a larger, completely custom project

Marketing Advisor in your Pocket: $3,500/month

For many growing SaaS companies, it’s common for the first “owner” of marketing to struggle and become frustrated: stuck in the weeds executing, never quite able to focus on or master the strategic side of things. This means the CEO continues to lead strategy and becomes the micromanager they don’t have time to be, since no dedicated mentor exists to nurture and coach their employee.

When you bring me on as the Marketing Advisor in your Pocket, you won’t have to worry about micromanaging your marketing lead, or dictating exactly what they should do (and then crossing your fingers for results).

Instead, I’ll work 1:1 with the owner of marketing at your company, providing strategic guidance and support to ensure they’re building and executing a marketing plan that actually grows the business.

Learn more about Marketing Advisor in your Pocket

Deep customer insights that fuel your growth + product strategy: starting at $6,000

At a certain point, most high-growth SaaS companies realize: “We think we know who our target audience is…at least, we’re pretty sure. But we don’t know much about how they find us, why they buy, or whether we’re really speaking their language.”

Uncovering these insights benefits the entire organization. With a clear understanding of your ideal customers’ journey, every team — marketing, sales, product, and customer success — can optimize their strategies and projects to attract, acquire, and retain more customers.

Using the Jobs To Be Done research framework, I’ll get up close and personal with your best customers — through dozens of 1:1 conversations — to understand what truly motivated them to purchase from you, how they view competition, and what drives them to keep using your product over time.

This isn’t shallow demographic data (e.g., Sally is 55, works in HR and drives a Honda). I’ll uncover the desires, fears and struggles around your customers’ decisions — which are essential to developing an effective go-to-market strategy and a stickier product.

Optional: I’ll also train one of your internal team members to conduct Jobs To Be Done interviews, working side-by-side with them and providing individualized coaching and feedback. At the end of our time together, your employee walks away with a new skillset to inform and improve your growth strategy long-term.

Drop me a note to get started.